Game vs. Web Design
** OVERVIEW **
A 3D, interactive website which visitors experience somewhere between a website and a video game.
** TECHNOLOGY **
Game engines, (Unity 3D, for example) come with in-built facilities to create a web-embeddable game.
Given the recent advances in 3D technology and virtual reality it's possible to port this website to virtual reality headsets, and be one of the first to provide information in this way.
Alternatively, you could create a 2D interactive space with the same functionality.
** MOVEMENT **
Users will be able to freely view their environments with mouse-look, and move around the space using traditional UDLR or WASD controls. Items or objects, when hovered-over, change colour to indicate they are selectable which will make whatever relevant information appear or actions occur.
** EXPERIENCE **
Upon loading, users will be put into a 3D space with various titles or images surrounding them. Movement information could appear on screen if the user hasn't moved upon entering the space, (older, and non-gamer users for instance).
These titles or images denote each section of the website. An events website, for instance, may have "Info; Calendar; Contact; Images". When selected relevant information appear.
For Information or Contact sections simple text could appear, or an animated character could narrate the information.
A Calendar or Images section could open a room in which images are displayed, (an art gallery, for instance), or an otherwise interactive display.
** ENVIRONMENT **
The environment used by the website could vary in style.
In it's simplest form we could use a plain, white space with items floating in 3D space. This should require the least effort to create and work for many information-based websites as details can appear and disappear as required.
For shopping sites, you could replicate a market or shopping centre, with different categories of items displayed in aisles as they would be in the real world.
An art gallery style space would work for visual artists, or art-related sites. Images could be displayed in ornate frames.
For musicians you could create a venue-like space with the band's music propagating from a stage area, potentially with still or animated images of each band member on the stage.