What can you do in three minutes?
We challenged you to create something in an hour, and then ten minutes....Now trendy mattress company Simba Sleep (simbasleep.com) want to see what you can do in three minutes for an upcoming social media campaign!
The campaign is to promote Simba's new bed frame that can be assembled in three minutes and so they would love to see what else can be done artistically in the same time frame!
Your 3 minute response could be an artistic way of capturing elements of your day-to-day morning or evening routine, for example making a cup of tea, making breakfast, plaiting hair or getting out of bed!
Your 3 minute response could also be an artistic reaction, for example - you could paint a canvas, throw a pot, write a poem, or make a collage. You could improvise a guitar solo or a dance sequence for three minutes long, or perform a spoken word piece. All disciplines and medias welcome!
Winning pieces chosen by Simba will be rewarded with £*** if they publish your response exclusively on social media, an additional £*** if they publish your response exclusively on their website and an additional £*** if they publish your response exclusively on non-commercial printed materials.
Poppers may also have the opportunity to have the full IP of your responses bought by Simba for £*** per piece of content.
We will also be giving 30 artists who respond to this brief a £** thank you from us towards your material costs, just for Popping!
The most inventive response to this challenge, as chosen by Pop My Mind will also receive a £50 bursary to spend on new materials.
This is an invaluable opportunity to get thousands more eyes on your work. Simba have the fastest selling mattresses in John Lewis, so this is a great opportunity to have your work associated with a top brand and be seen by Simba's thousands of social media followers.
Not only this, but you will be formally credited by Simba each time they publish one of your responses on their social media channels, website and print materials, giving you recognition for your work in front of thousands of people.
We hope you have fun and we're looking forward to seeing what you come up with!
The deadline for this challenge was midnight Monday 13th March 2017.
Details on What We're Looking For - please read
Where possible, we would prefer to see video footage of what you're doing - whether it is a general activity or an artwork. If you are creating something tangible, for example a painting or sculpture, it would be great if you could upload both a video of its creation and the finished piece.
High quality videos and files will be more likely to be selected.
Special consideration will also be given to responses that incorporate Simba's blue brand colour (or a close match). Simba's blue colour is...
CMYK: 69 0 13 0
RGB: 12 198 222
PANTONE - 311C
Feel free to Pop more than once, but remember quality is far more important than quantity!
IMPORTANT: Usually you can publish your work uploaded to Pop My Mind on social media and your website. However since this is for a exciting new social media campaign, we ask that you DO NOT share your work on any other channels except Pop My Mind until the winning pieces are selected by Simba, after which you can share your work on your social media channels and website as normal.