Privacy Policy

Welcome to Pop My Mind.

This Privacy Policy informs you of how we collect, use and disclose information each time you visit The Platform.

Please read the following information carefully before engaging with the platform. 

1. Definitions

In this Privacy Policy the words and expressions have the same meaning as those contained in Our Site Terms

2. Information We collect automatically

The Platform uses Cookies in order to automatically collect the following information each time You visit The Platform:

  • The actions that You take whilst visiting the Platform, including the pages You visit, the content You stream and download, the Content You upload, the searches You perform, the messages You send and receive from other Users and the filtering and ranking options that You select.
  • The Internet Protocol (IP) address of the device from which You access The Platform. The IP address can be further used to derive the country and city from which You are accessing The Platform
  • The time, frequency and duration of Your visits to The Platform
  • The page You last browsed when You last visited The Platform
  • Whether You are logged into a User account or not
  • The browser and operating system that You use to browse The Platform
  • The type of device from which You are accessing The Platform e.g. a personal computer or a mobile device

Why We collect this information: The above data collection enables Us to provide You with a more seamless and personalized experience of The Platform, such as enabling You to automatically log in to The Platform, continue Your exploration of The Platform where You last left off and access Your preferred Content discovery settings by default. The collection of the above information also enables Us to study how Users and Visitors are interacting with The Platform, from which We can identify areas in which to improve The Platform.

3. Required information for creating a User account

You are not required to create a User account in order to browse Content on The Platform.

However, You must create a user account if You wish to upload Content, create and manage a bank of favourite Content and/or message other Users.

In order to create a User account you must provide Us with the following information

1. A valid email address

2. A password of your choice

3. A Username of your choice: This could be Your real name, Your artist name, an alter ego, a pseudonym or any name that You wish to go by on The Platform

4. Details of your style and type of artwork.

5. Contact information and links to online portfolios of creative activity

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of this Privacy Policy and our Site Terms.

Why We collect this information: We use Your email address, password and Username in order to

  • send You an account confirmation email
  • provide You with access to Your User account
  • notify You when Your uploaded Content gets Popped
  • notify You when another User has written a message to You
  • enable other Users to write a message to You (Your email address will not be disclosed on any public pages of The Platform)
  • respond to any contact made by You
  • notify You of any commercial opportunities in relation to Your Content
  • notify You of any opportunities to showcase Your Content at exhibitions
  • notify You of any action that needs to be taken in relation to breaches of Our Copyright Policy,  Site Terms or this Privacy Policy.
  • notify You of service updates and any changes made to the Copyright Policy, Site Terms or this Privacy Policy
  • contact You for any other purposes, providing We disclose the reason for contact within the contents of the email

4. Sharing and disclosing information

We hereby warrant that We will not share any information as described in sections 2 and 3 of this agreement with any third parties except in the following circumstances.

1. We reserve the right to aggregate the information described in section 2 with information gathered from other Users and Visitors in order to create statistical information regarding the use of The Platform. We reserve the right to share this aggregated information with third parties. We hereby warrant that any aggregated information will not include Your email address, Username or any other contact information, details or information that could be used to identify You as an individual.

2. We reserve the right to disclose any information described in sections 2 or 3 if We are required to do so by law.

5. Recommended information for creating a User account

We highly recommend, but not obligate, that You provide Us with the following information upon creating a User account.

1. A short biography about You as a creative: This could include information about Your creative skills, processes, artistic preferences or identity.

2. An Avatar image for Your account: This could be a photograph of yourself, a photograph of something you find interesting, a photograph or digital image of something that you have created or any other image content that you own.

Any information of this nature that You choose to provide Us with will be made publicly accessible to all Visitors of The Platform via Your User profile.  

Why We recommend You provide this information: The above additional information will make Your Content and Your profile more engaging to other Users and Visitors, thus enhancing Your experience of The Platform.

6 Indemnity

Whilst Pop My Mind endeavours to keep the information We collect from You safe and secure, You hereby agree to indemnify Pop My Mind from and against any and all claims, obligations, damages, losses, expenses, and costs, including reasonable attorneys' fees, resulting from:

a) Any third parties unlawfully gaining access to any information that We collect from You

b) POP MY MIND losing any information that We collect from You

7. Law and jurisdiction

This Privacy Policy is governed and construed in accordance with English law, and any disputes relating to this Privacy Policy will be subject to the exclusive jurisdiction of the Courts of England and Wales.

8. Changes and updates

We reserve the right to change and update this Privacy Policy at any time.

9. Agreement

By accessing, viewing or using The Platform you represent that you have read, understood and agree to the Privacy Policy and accompanying Site Terms and Copyright Policy in full.

If You do not agree to all of the terms set out in these documents then You must not create a User account on The Platform and You must end Your visit of The Platform immediately.


Last updated: October 2015